80s/90s Advert Study
Personal Project
2025
Branding
Poster Design
I love the 80s & 90s aesthetic of advertising (my favourite website is the Vacation one!), so I did an exercise in trying to market myself in a similar way. This is includes Posters, my own logo and practicing the copywriting of that time.
This exercise also solidified my love for the fonts of that time, hence the ITC Garamond! I still wanted to add my own flair to the ads, so I take the playfulness of that time and combine with a bit of a modern take.
After reworking my ideas, I redesigned my logo, created a business card, a billboard and two posters. I feel like these designs more accurately convey the retro / vintage feel combined with some modernity.
I experimented with some of the styles I saw in the moodboard. Including fonts as well as the copywriting, but
ultimately I didn’t like how they came out.
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