Seek (iOS App)
Personal Project
2024
UX Design
UI Design
Branding
Seek is an iOS application that enables users to look for things to do in their area that align with their interests — and save these things in an easy and accessible way. Users are also able to see reviews from others.
This was my first time doing the end-to-end design process ranging fromk discovery to branding. This was a 10 week long project and I was the sole designer. If there are any investors here, please feel free to reach out to me ;)
I then combined all of my findings into a persona that represents the core insights for my target users. I then created an experience map to help me further understand user expectation, behaviours, pain points and challenges and insights into spaces of opportunity.
Before starting to sketch, I created a UI inspiration board to inform the features and functionality of my solution. After this, I created some sketches of the screens that I would need for my primary and secondary task flows.
After creating my sketches, I converted them to wireframes and then conducted two rounds of user testing with 5 users each round. Each time I made the recommended changes in order to improve my design. View my final prototype here.
After crafting my app’s visual identity, I decided to create a user interface library. This contains all of the user interface elements used in my digital product.
A UI library helps catalogue and organise all design elements used in your design, including colours, typographic sizes, styles, weights, buttons, components, controls, and design elements.
This was done to ensure that if needed, other developers and UX/UI designers could use it.
I’ve really enjoyed creating “seek” because it allowed my ideas to flow at every step of the process. And, it would be something I would love to develop into a real app one day.
The extensive research that I did with user interviews and usability tests, really helped me empathise with my user and identify the points of opportunity. I then learned how to design with my user in mind to make sure I meet all of their needs and goals.
To start I did some secondary research, and then conducted my own primary research. I held 3 user interviews, to gain deeper understanding of the problem space, and verify the validity of my assumptions. I found these key themes:
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