Group Project
2024
UX Design
UI Design
Branding
The Lego Group gave us 24 hours (!!!!) to create a solution to this brief:
"It can be challenging to select a gift as an adult due to the rapidly changing preferences of children. Adults nowadays must consider the child's age, interests, and a balance of educational development and entertainment."
This was my first time leading a product design team (that consisted of another designer, a data scientist and a software engineer). The final solution was created on React.
After creating our Proto-persona and an experience map, we went straight into wireframing, using Lego's existing "Gift Finder" as inspiration.
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